Steps
Steps are individual touchpoints in a journey map containing user insights and opportunities.
The Step object
- Name
id- Type
- string
- Description
A unique identifier for the step.
- Name
title- Type
- string
- Description
The name of the action or touchpoint.
- Name
description- Type
- string
- Description
What the user is doing or thinking.
- Name
experience- Type
- string
- Description
User quote capturing emotional state. See Experience.
- Name
opportunitySpaces- Type
- array
- Description
List of improvement opportunities. See Opportunities.
- Name
industryInsights- Type
- array
- Description
Industry context and behavioral patterns. See Insights.
- Name
metrics- Type
- array
- Description
Optional list of KPIs relevant to this step.
- Name
frictionPoints- Type
- array
- Description
Internal friction point objects for analysis.
- Name
personaNotes- Type
- object
- Description
Optional persona-specific notes. See Personas.