Phases

Phases are the primary containers for steps in a journey map. Each phase typically represents a major stage, such as "Awareness", "Conversion", or "Retention".

The Phase object

Name
id
Type
string
Description
A unique identifier for the phase.
Name
name
Type
string
Description
The display name of the phase.
Name
description
Type
string
Description
An optional description explaining the goals or context of this stage.
Name
steps
Type
array
Description
A list of Step objects contained within this phase.
Name
experienceCurve
Type
object
Description
An optional start and end value (0-10) for the experience curve within this phase.
Name
impactSignal
Type
object
Description
Contains a level (Low, Medium, High) and an optional note.